Director of Demand Generation and Growth Marketing at Fairygodboss
New York City, NY, US

We're looking for dynamic, high-performing Director of Demand Generation who will be obsessed with raising visibility for our brand among corporate prospects and influencers.  The ideal candidate has a history of thoughtful, effective and impactful content marketing and demand generation.? ?Creative approaches, high energy and cost-consciousness are essential.

 

Your day-to-day:

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    Develop and execute a comprehensive strategy to support sales revenue targets.

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    Build revenue-producing marketing programs in multiple channels, including SEM, email marketing, display and social media advertising, and affiliate marketing.

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    Conduct testing and optimization efforts to increase efficacy of campaigns.

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    Create and maintain reporting and present findings to leadership.

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    Own and manage monthly lead generation budgets.

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    Become an expert in the talent acquisition marketplace, the competitive landscape and most importantly, the Fairygodboss customer. Understand buyer personas, business problems, and how and where to communicate with them.

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    Manage the SDR team (3) and leading content development for email cadences.

 

This is where the role begins. Since we are a new and fast-growing startup, it can go wherever you want to take it. We value your ideas and initiative.

 

Requirements:

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    4+ years’ experience in marketing, preferably with SaaS products.

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    Proven expertise in effective, predictable lead generation for inside sales teams.

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    Proficiency with SEM, email marketing, SEO, display and social media advertising, and affiliate marketing.

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    Experience with content marketing strategy and best practices, ideally for downloadable guides and other resources, webinars, infographics, and web tools.

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    Strong data evaluation skills with the ability to extract and interpret data from various sources to drive creative marketing solutions.

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    Ability to develop a strategic marketing plan and manage a budget.

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    Strong communication skills, including copy writing, presentation skills, and negotiation.

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    Ability to effectively interact and collaborate with all levels of management, sales teams, and other employees.

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    Experience with WordPress, HTML, and CSS is a plus.

Please submit two to three marketing writing samples (e.g., emails, white papers, ad copy) with your resume.


Company Description:

Who We Are:

Fairygodboss is an early stage startup based in New York, with offices in San Francisco and Nashville.  Our mission is to improve the workplace for women by creating transparency. We do this by creating a safe, anonymous and supportive place for women to leave job reviews and tips about employer pay, benefits and culture.  We’re growing rapidly and expanding our team.

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